Several significant factors were found to influence the hotel selection of tourists in Chiang Mai.

 

   1.  Hygiene, cleanliness, and social distancing policy

             There were several sub-aspects of this factor that influenced their hotel selection during

        the current COVID-19 situation. Nearly half of the respondents (47.5%) strongly agreed that

        hotels in Chiang Mai should have a policy of disease control and prevention.

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   2.  Location of the hotel

            57.5% of the respondents agreed that they compared the locations of different hotels for

        their convenience in transportation before booking one.

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   3.  Hotel services

             Over half of the respondents (52.5%) strongly agreed with the sub-aspect indicating that

        they selected the hotel which provided necessary facilities and amenities for the stay during

        the current COVID-19 situation. 

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   4.  Price per room

             57.5% of the respondents agreed with the first sub-aspect showing that they would

        recommend the hotel that had a reasonable room price to others. The second sub-aspect

        that another 57.5% of them agreed with was that they studied the reviews about hotel prices

        in Chiang Mai during the current COVID-19 situation on different websites. It can be seen

        that the hotel prices have significantly influenced many respondents' hotel selection.

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   5.  Hotel safety and security

             There were 55% of the respondents who agreed with the sub-aspect showing that they 

        thought hotel safety and security influenced their hotel selection during the current

        COVID-19 situation.